Search Engine Marketinggggg

My feelings when it comes to search engines are pretty strong and sometimes I think I wouldn't know what I know without search engines. If it wasn't for Google or any other search engine I don't know where I would be especially when it comes to school and research assignments. Not only do I use Google for school I use it for shopping, looking at pictures, looking for phone numbers and everything and anything else you can think of. The more and more I think about it the more and more I wonder if I could live without using a search engine esp Google, as stupid as that sounds.

Search Engine Marketing

After going through the power point slides and assigned readings for this topic, Search Engine marketing I learned a lot. Although I knew that Google was the most popular search engine used I didn't realize how popular it actually is. There are five primary search engines, MSN, Yahoo, AOL search, Ask, and Google and of these five primary search engines Google holds 62% of the popularity, it seems crazy to me that the other four search engines cant be combined to over rule Google, this tells you how much pull Google has in the search engine industry. As I thought more and more about this topic I wondered why I choose to use Google over the other choices all this time, and honestly I couldn't think of any good reasons. Daily, I go to 4 out of five of these sights and no matter what site I am at AOL, Yahoo, or MSN I will veer off to Google if I was to search something. Honestly, I think it may because I use the other search engines for other functions, AOL for AIM, Yahoo for email and pictures, and MSN always seems to open when I open the Internet so I tend to read the news on there and I only use Google for searching things? Or maybe it's because every time someone talks about searching for information they refer to Google including professors. Did Google become so big from word of mouth... hmmmm..?

DIWK pyramid

When it comes to the DIWK- model some might say that the most important step is data, the material that comes in raw observations and measurements. People my think this is the most important part because it is the first step in the pyramid, it sets the framework to follow leading you to the top of the model. I agree to some extent that data is a very important step to the model because it does set you up and get you going but it is not the most important step. I believe that the most important step is the very last step; wisdom. This step tells you what is best, and that you are doing the right thing. It tells you that all the steps before aka knowledge (the how to when doing things right) information (the what when doing things right) and data have all been completed because if they were incomplete then you would not be at the top. Although every step in the process is very important in relation to one another, the only way you can have it right is if you make it to the top; WISDOM.

DIKW Model

Before learning what the DIKW model was it seemed pretty obvious to understand. The DIKW model is a step- by-step pyramid stating that you cannot move up the wisdom ladder until you have over come the bottom steps. The pyramid which moves from data to information, to knowledge, to the final step being wisdom seemed very easy to grasp at first glance but after looking more and more into the topic it got a bit more complex. When researching the DIKW model I found many different versions of it which made it all that much harder to understand. Not all versions of the DIKW model reference all four of the same components we covered in class, some versions include data earlier versions do not, some versions may ignore the wisdom component or they do not give it enough credit, although there are many different versions of this model they all share the same characteristics. You have to understand that data comes in the form of raw observations and measurements. Info is created by analyzing relationships and connections between the raw data, and it has to be able to answer questions like who what where when and why, things happen. Knowledge is created using the information for action and it answers the question how? And the top step to the pyramid, wisdom which deals with the future is created through use of knowledge, it answers the questions why and when as they relate to actions. Each step has its own function and it is not complete until you have gone through each one.